Project duration: 60 hours
Brief & Solutions:
Receiving required criteria on an ion drink, a familiar refreshing product, Centro aimed to apply a general concept that brings up a modern and minimal yet visually memorised and stimulated breeze, from Logo, Branding, Packaging to Art direction.
This strategy helps consumers understand the products’ message and classification instantly through the most specific and selective colour scheme.
The usage of lines and shapes are taken into account and experienced by Centro to opt-out a consistent pattern set on all types of branding package, from a single product to a compact packaging. This helps to ensure the whole procedure, from production, logistics to retail, are recognised easily, conveniently and effectively.