Client: Keppel Land & P2P Digital
Project duration: 40 hours
Brief & Solutions:
Keppel Land, one of the top real estate developers in Vietnam and Southeast Asia, assigned their media partner P2P Digital for the Staycation campaign of Tet 2021 – ‘Still happy while staying home during Tet’.
The campaign took place at one of the significant projects in HCMC’s District 7 – The View, Riviera Point. Through the real stories and experiences of Miss Huong Giang, a resident, the joyful moments during her residency at the project’s premises and facilities were captured splendidly.
We also coordinated with the media firm to produce a suitable image and video package, creating one of the efficient and active campaigns not only for the reputation of the project and developer but also to provide more perspectives and feelings for current residents as well as future ones for the relevant developments.