Client: Keppel Land & P2P Digital
Project duration: 40 hours
Keppel Land, one of the top real estate developers in Vietnam and Southeast Asia, assigned their media partner P2P Digital for the Staycation campaign of Tet 2021 – ‘Still happy while staying home during Tet’.
The campaign took place at one of the projects that bring along pride and prizes – Estella Heights & Estella Place, District 2, HCMC.
Ms Quỳnh Scarlett’s daily activities are pictured lively with energy and emotion, emphasizing the message by Keppel Land to their residents – a project full of the commitments and best promises from the developer.
We have worked with images and short clips within the project setting to represent the best and most precise manners of the model while coordinating with the media firm to illustrate the experiences and values of Staycation. All of these efforts have brought up a campaign with the best recognition in 2021.